The CRM & Marketing 101 WebLog

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The Power of Video

In 2012, one hour of YouTube video was uploaded every second.

In 2013, according to Fast Company, 72 hours of online video is uploaded to YouTube every minute. In short, people are using YouTube and making videos en masse — some on a daily basis. It makes YouTube a media powerhouse.

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Importance of Marketing Ethics

Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing. Some of the areas of marketing ethics overlap with the ethics of media as they both are co-related.

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[HO1 - Holistic Overview #1] IMPORTANCE OF CRM

Time to introduce the key concepts of customer relationship thinking, and I emphasize that these are the key concepts that are used in all our training programms. Our thinking is based on these concepts. So it is really important to understand them really well. Just for the guidance I would like to show these guiding star.

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Importance of Qualitative Research to an Organization

Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding the needs and growing demands of the customers, working on the crucial presentations for investors and financial institutions, to doing a survey about the market and industry as a whole; research is required for each of the business operations.

It is quite imperative for companies to realize and follow the Importance of Qualitative Research and making it an integral part of the business operations and work ethics.

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[HO1- Holistic Overview #1] IMPORTANCE OF STRATEGY

A document which is most important to your business or to your organization is the Marketing plan. This marketing or business plan is made after a lot of strategic consideration. Without strategy, a company will not move forward in an orderly manner. It will not know its own position in the market as compared to its competitor and hence, the firm will not be able to derive a competitive advantage.