The CRM & Marketing 101 WebLog

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Webinar

Aly Cook is a music marketer with a wealth of experience in many facets of Business and Arts marketing. If you would like to spend time with Aly and have her help you with your marketing plan. Aly will be joined by Philippe E. Maille (PHD Marketing) from PHMC GPE LLC

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CUSTOMER RELATIONSHIP VALUE

The purpose of this article is to detail customer value & customer relationship value thinking .
Customer relationship value, is more customer life-time value and customer value is more or less yearly or budgeted value for the customer. We are trying to figure out for example the profitability of the customer this year. First of all, we have to think what different dimensions determine relationship value. What are the dimensions of customer relationship value in your business. Dimensions are business and industry specific although there are few similar dimensions in all businesses.

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Why InBound Marketing is Important to Your Business?

What is Inbound Marketing and Why Is It So Important to Your Business?

Inbound marketing is the process and strategies of Holistic Marketing which focus on bringing relevant customers and prospects to your website and business. People today use the internet to find information on the products and services they need, and inbound marketing has become very successful because it targets consumers the way they shop.

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WARNING: Why you shouldn't develop a mobile marketing strategy

As a marketer, you need to ensure that your business is where your customers are. So if your customers have gone mobile, then the mobile device is clearly the place to be.

“There is no ignoring the fact that mobile is where your customers are,” says Keith Jopling, SVP at KAE. “A study by eMarketer estimates there will be 34.6 million smartphone users in the UK by 2014; that represents 53.7% of the population – not really a figure you would want to overlook.”