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New Correlation Model to Predict Future Rankings
Posted by rjonesx.
Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems that those conducting the correlation studies have forgotten this simple aphorism.
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What the Local Customer Service Ecosystem Looks Like in 2019
Posted originally by MiriamEllis
Everything your brand does in the new year should support just one goal: better local customer service.
Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce.
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40 Years of Music Industry Sales
The record industry has seen a lot of change over the years. Vinyl gave way to 8-tracks, and cassettes faded away as compact discs took the world by storm, and through it all, the music industry saw its revenue continue to climb. That is, until it was digitally disrupted.
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Copyright And Trademark
There are several differences between a copyright and a trademark. However, to understand the differences, first we need to understand what copyright and trademarks are.
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MAKE YOURSELF MEDIA-READY
If you want to discuss your product or service on the media, you need to remember how journalists work. They are always at or beyond a deadline, and want a quote or an interview from you as quickly as possible. That means you need to be both easy to find, and prepared to speak to them when they call. Although you can sometimes win a ten-minute delay, giving you time to prepare a pithy response, you can't call them back a few hours later and expect to be part of the story.
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2.6 B records exposed in 2,308 disclosed data breaches in H1
According to a report from cyber threat intelligence firm Risk Based Security some 2.6. billion data records have been exposed in data breached in the first half of 2018.
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Influencer Marketing Fraud: The Shady Side of Social Media
The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand’s perspective – is that you may not exist at all.
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