What the Local Customer Service Ecosystem Looks Like in 2019

Posted originally by MiriamEllis

Everything your brand does in the new year should support just one goal: better local customer service.

Does this sound too simple? Doesn’t marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn’t to serve the customer better, it’s time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand’s strategy, your enterprise will continuously return to this heart of the matter, this heart of commerce.

MAKE YOURSELF MEDIA-READY

If you want to discuss your product or service on the media, you need to remember how journalists work. They are always at or beyond a deadline, and want a quote or an interview from you as quickly as possible. That means you need to be both easy to find, and prepared to speak to them when they call. Although you can sometimes win a ten-minute delay, giving you time to prepare a pithy response, you can't call them back a few hours later and expect to be part of the story.

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