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There are many definitions of marketing. The better definitions are focused upon customer orientation and the satisfaction of customer needs. Marketing has always been part of business, and it is a myth that it is purely a contemporary idea.
"Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others." --- Kotler and Armstrong (2010)
"Marketing is the social process by which individuals and organizations obtain what they need and want through creating and exchanging value with others." --- Kotler and Armstrong (2010)

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