The Psychology of Color...

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.

The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion.

5 Questions PR Pros Must Ask in a Crisis

 
Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention a destruction of public trust. To top it off, brand turmoil can be a make or break moment for your career. Because every shred of time is important during a crisis, you need to use data to make agile, strategic decisions.

The customer lifecycle using CRM

Five steps to understand the customer lifecycle while using CLM CRM software.
Understanding the ‘customer lifecycle’ for users of CLM CRM platforms may sound like an esoteric theory better suited for the MBA students than for small business owners. Nevertheless, CLM (customer lifecycle management) is a concept and a strategy that brings more revenue and lower costs.

When Linux antivirus lets you down: How to remove malware from a website manually

The detection rates of anti-malware and antivirus scanners varies considerably. Knowing how to manually scan for and remove malware is an important and useful skill with which to confirm a scanner's effectiveness or compensate for its failings. In this article, Andrey Kucherov, Malware Analyst at Imunify360, describes some essential manual website malware detection and cleanup techniques. 

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