The CRM & Marketing 101 WebLog

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The Cost of Facebook Ads

The first thing that any business owner or advertiser who plans to use Facebook for optimizing their business thinks is Cost of Advertising on Facebook. We have also been hearing many queries regarding Facebook Advertising Cost and that is why we thought to come up with this post.

So, the very first thing that you need to understand that the cost of advertising on Facebook depends on a variety of factors. However, the good news is that you can run Facebook ads on any budget by incorporating different strategies as per your business goal.

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About Facebook Pixel

With the increasing number of social media marketing, a high number of people think that it is as easy as the flowing water. But is just creating a page on Facebook and running your ad campaign enough to get traffic and then increasing the conversions for your business? It is not. There are a number of important terms and tricks that you need to learn so that you can have a successful ad campaign for your business. Among various terms that you should know about, one of most important one is the Facebook Pixel.

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Why Local Businesses Will Need Websites More than Ever in 2019

64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report

...but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Our answer to this question is,“Yes, you’ve never needed a website more than you will in 2019.” In this post, we’ll examine:

Why it looks like local businesses don’t need websites
Statistical proofs of why local businesses need websites now more than ever
The current status of local business websites and most-needed improvements
Read more ...

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Conversion Funnel

How to Optimize Your Conversion Funnel, from ToFu to BoFu

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5 Key Insights into Takeaway Food Delivery Apps and Services

The number of takeaway delivery services is rising, and it’s changing the way people in the UK and U.S. eat. This rapid growth is down to several reasons such as widespread access to the internet, prevalent smartphone ownership, increased urbanization and a surge in the number of takeaway food options. In a bespoke study, we surveyed over 1,500 UK and 1,000 U.S. takeaway lovers¹ aged 16-64, and delved into their usage of takeaway food delivery apps/websites and takeaway food habits. Here are five of our key findings.