The CRM & Marketing 101 WebLog

A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article. If you have the budget, the benefits of multi channel marketing far outweigh that of a single channel presence.

To prepare a multi channel marketing campaign, it's necessary to pick multiple channels to touch base with your leads and customers. These multiple channels can be a combination of offline marketing vehicles and/or online marketing vehicles.

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We wish you a Merry Christmas and a Happy New Year

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Is customer experience cloud the future of Marketing?

Any genuine marketer is aware that there is a major shift going on, and that next to all big campaigns, big ideas and tools, traditional marketing silos offered by cloud companies, aren’t quite enough to answer to a customer-centric approach.

But it’s up to cloud companies to explore further what’s the core thing that is needed for outgrowing this problem.

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One of the most important aspects which a marketer needs to analyze about himself is his marketing abilities. What kind of abilities does he has and how to apply those abilities in his field of choice. Which marketing abilities should he cultivate and which abilities should he ask his subordinates to groom within themselves.

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Not all products in the market are meant for every consumer; rather a particular customer won’t use all the commodities available in the region. While some products cater to young people, there are others which exclusively focus on mature adults. Certain commodities are meant for women; likewise, there are products and services targeting men.

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