[HO1- Holistic Overview #1] The 4 components of holistic marketing

By the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and inter-dependencies”

It is only when the resources of the entire organization move towards a common objective; the firms can expect to survive in the current hyper-competitive marketplace. There are four components of holistic marketing: relationship marketing, integrated marketing, internal marketing and societal marketing.

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The Marketing Concept

The marketing concept emerged in the mid-1950s.

  • Instead of a product-centered, "make-and-sell" philosophy, business shifted to a customer-centered, "sense-and-respond" philosophy.
  • Instead of "hunting," marketing is "gardening."
  • The job is not to find the right customers for your products, but the right products for your customers.
  • The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets.

Holistic marketing concept

Why everything matters....?

Holistic marketing concept can be defined as a marketing strategy which considers the business as a whole and not as an entity with various different parts. According to holistic marketing concept, even if a business is made of various departments, the departments have to come together to project a positive & united business image in the minds of the customer. Holistic marketing concept involves interconnected marketing activities to ensure that the customer is likely to purchase their product rather than competition.

 

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Holistic Overview #1



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Holistic Overview #1

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