Customer Strategies is a versatile concept. It is very important because it gives us an opportunity to find the ways to make customers behave in a profitable way and adding value to themselves at the same time. To start we need one dimension we are using. I would like to draw this so that we take this one dimension which is adaptability. I will divide it into three parts.

A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.
  • Marketing Plan is an Integrated Marketing and Communications Plan.
  • Marketing Plan elements serve as the foundation of a company’s business plan.
  • Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.

Apps. Texts. QR codes. Mobile search. When it comes to potential marketing vehicles, mobile devices offer a host of options to engage customers.
And while other media predominantly support a single marketing objective – radio is all about driving brand awareness, for instance – the selection of platforms in the mobile toolbox means that marketers can achieve any of their objectives.
But at the same time, the technology can be a mobile minefield for marketers with more money than sense.
“Don’t be seduced by what your competitors are doing or the latest cool piece of technology,” warns Alex Meisl, chairman of mobile marketing agency Sponge and chairman of the UK Mobile Marketing Association. He recommends: “Focus on the customer, speak to some mobile experts… [focus on] delivering the right solution to the right target market on the handsets that they already have.”
So with so many options available to marketers, and with more mobile tools coming on stream all the time, MyCustomer.com has outlined some of the most important ones and what you need to know about them.

 

 

 

 

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