A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.
  • Marketing Plan is an Integrated Marketing and Communications Plan.
  • Marketing Plan elements serve as the foundation of a company’s business plan.
  • Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.

1.    IMPORTANCE OF CRM - WHY is IT? The purpose is to introduce the key concepts of customer relationship thinking, and to emphasize that these are the key concepts that are used in all PHMC GPE training programs. Our thinking is based on these concepts. So it is really important to understand them really well.

Apps. Texts. QR codes. Mobile search. When it comes to potential marketing vehicles, mobile devices offer a host of options to engage customers.
And while other media predominantly support a single marketing objective – radio is all about driving brand awareness, for instance – the selection of platforms in the mobile toolbox means that marketers can achieve any of their objectives.
But at the same time, the technology can be a mobile minefield for marketers with more money than sense.
“Don’t be seduced by what your competitors are doing or the latest cool piece of technology,” warns Alex Meisl, chairman of mobile marketing agency Sponge and chairman of the UK Mobile Marketing Association. He recommends: “Focus on the customer, speak to some mobile experts… [focus on] delivering the right solution to the right target market on the handsets that they already have.”
So with so many options available to marketers, and with more mobile tools coming on stream all the time, MyCustomer.com has outlined some of the most important ones and what you need to know about them.

What we are interested in is how to increase the value of customer relationship and what are the angles, how to do it. Following picture illustrates the Value of Customer Relationship. We aim at increasing the customer relationship value and we can talk about what are:

  1. phases and duration of the relationship, what is it?
  2. structure of the relationship and the
  3. exchange of resources.

And let us analyse this problem by taking a look at the structure of the customer relationship.

The purpose of this article is to detail customer value & customer relationship value thinking .
Customer relationship value, is more customer life-time value and customer value is more or less yearly or budgeted value for the customer. We are trying to figure out for example the profitability of the customer this year. First of all, we have to think what different dimensions determine relationship value.  What are the dimensions of customer relationship value in your business. Dimensions are business and industry specific although there are few similar dimensions in all businesses.

 

 

 

 

Listen Live....

Playing now on #TRSV #Radio Hits

At a Glance...

We believe in what we do, and that it is worth doing well. Others may see this as a cost-adding factor.
We at PHMC GPE believe that our working model will bring added value for our Customers to strengthen their businesses.
PHMC GPE LLC is an innovative company constantly keeping its knowledge and skills up-to-date. We are providing solutions to our clients meeting ROI and maintaining profitability.
PHMC GPE LLC is constantly working on new innovations. This ensures our clients to get flexible and scalable solutions.

 

Holistic Overview #1

Holistic Overview #1

Social PHMC GPE



GDPR Compliant

Company Offices

 

  • Newark USA
    London UK
    Broadway USA

 

 

Marketing and Corporate Communication Agency, Print, ON and OFF Line...

Positioned to Influence... Appointed to succeed !

© 1994 - 2019 sqq PHMC GPE LLC - All Rights Reserved.
 CopyrightFrance.com