What we are interested in is how to increase the value of customer relationship and what are the angles, how to do it. Following picture illustrates the Value of Customer Relationship. We aim at increasing the customer relationship value and we can talk about what are:

  1. phases and duration of the relationship, what is it?
  2. structure of the relationship and the
  3. exchange of resources.

And let us analyse this problem by taking a look at the structure of the customer relationship.

The purpose of this article is to detail customer value & customer relationship value thinking .
Customer relationship value, is more customer life-time value and customer value is more or less yearly or budgeted value for the customer. We are trying to figure out for example the profitability of the customer this year. First of all, we have to think what different dimensions determine relationship value.  What are the dimensions of customer relationship value in your business. Dimensions are business and industry specific although there are few similar dimensions in all businesses.

The Marketing Concept

The marketing concept emerged in the mid-1950s.

  • Instead of a product-centered, "make-and-sell" philosophy, business shifted to a customer-centered, "sense-and-respond" philosophy.
  • Instead of "hunting," marketing is "gardening."
  • The job is not to find the right customers for your products, but the right products for your customers.
  • The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets.

The purpose is to introduce the key concepts of customer relationship thinking, and to emphasize that these are the key concepts that are used in all PHMC GPE training programs. Our thinking is based on these concepts. So it is really important to understand them really well.

As a marketer, you need to ensure that your business is where your customers are. So if your customers have gone mobile, then the mobile device is clearly the place to be.

“There is no ignoring the fact that mobile is where your customers are,” says Keith Jopling, SVP at KAE. “A study by eMarketer estimates there will be 34.6 million smartphone users in the UK by 2014; that represents 53.7% of the population – not really a figure you would want to overlook.”

What is Inbound Marketing and Why Is It So Important to Your Business?

Inbound marketing is the process and strategies of Holistic Marketing which focus on bringing relevant customers and prospects to your website and business. People today use the internet to find information on the products and services they need, and inbound marketing has become very successful because it targets consumers the way they shop.

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