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Developing A Successful Marketing Plan

A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.

Marketing Plan is an Integrated Marketing and Communications Plan.
Marketing Plan elements serve as the foundation of a company’s business plan.
Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.

1.Define your goals: What do you want your end result to be? (This should be more than just “King of the World”)

2.Define your market: To whom can you sell to achieve your end goals? (Research, Research, Research)

3.Define your strategy: How will you sell your product? (Do you want to be known for quality – selling at a higher price – or as a mass marketer – selling at a lower price?)

4.Define your tactics: What are the specifics in selling your product? (What avenues / channels will you take to sell your product?) marketing-communications-19829_Page_01 Developing A Successful Marketing Plan | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency