[HO1Q - Holistic Overview #1 Quality] How to analyze consumer behavior?

Analyzing consumer behavior is not so easy because a lot of factors are influencing consumer’s behavior. However, that series of 12 basic questions, then the going can be easy. This is the first step to help you to build a Client/Consumer profile, and will also determine the different types of customers which buy your products and the type of influences which make them buy.

This time of year there is the annual glut of big, vague and safe lists of trends we love to read and share. We seem obsessed with lists.

But think of the problem with these lists… Each and every year lists appear to generalise, distort and delete, so by definition they remove what’s relevant to you. They create edges that don’t exist, and so they remove the real value. They can’t help but do that. Any list is written from ‘their’ start point, how likely is that directly applicable by you?

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