The CRM & Marketing 101 WebLog

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Customer Profitability Analysis

Customer profitability analysis is best conducted with a technique known as Activity based costing or ABC analysis. Customer profitability analysis helps the company understand the net profit coming from each customer which can be calculated by revenue less costs. These costs are not only manufacturing and distribution costs but also sales costs, marketing costs, services cost and any other related costs which have to be undertaken to service the customer.

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RESOURCE EXCHANGE IN CUSTOMER RELATIONSHIP

We would like to go elaborate the customer value, and for that it is necessary to now concentrate on the exchange. Resource exchange is important in order to increase the value of customer relationship. That will be important since we are thinking of exchange in wider terms than it is traditionally addressed in theories of business. We are actually thinking of exchange of resources on three different levels.

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Nothing matters more than your email’s subject line

Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.

According to a Radicati analysis, the average person receives between 120 and 130 emails per day. Ponder that for a moment. Between the massive volume of work emails, personal emails and, you guessed it, marketing emails, our eyes are saturated with copy 24/7, whether we’re actively looking for it or not.

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Make your Customer the Hero

If you want customers to buy from you, tell their story not your story.

The most consistent mistake companies make in sales and marketing is to position their company or product as the Hero of the story. If you want customers to buy, you must tell a story where your customer is the Hero..... Not YOU!

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Lifestyle Segmentation

Segmentation is an integral part of marketing strategy of any organization for any product. It is important to know the different segments that exist in the possible target customers to ensure that a product is positioned to the right segment of people. It actually means dividing a market into sub-segments and each segment have something in common.