make-your-customer-the-hero-77_XL Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

Make your Customer the Hero

If you want customers to buy from you, tell their story not your story.

The most consistent mistake companies make in sales and marketing is to position their company or product as the Hero of the story. If you want customers to buy, you must tell a story where your customer is the Hero..... Not YOU!

What is a hero? In stories, the hero is the star, the person who takes action to overcome obstacles in order to win the prize. Along the way, the hero typically meets enemies and helpers, but the story is about the hero, not about the other characters.

If you're selling or marketing something, you probably have a story where you, your company, or your product plays the starring role:

  • "For decades, our company has been the industry leader."
  • "Our product solves problems, reduces costs, and increases revenue."
  • "We are personally committed to providing the best service."

Even when you tell this story with enthusiasm and confidence, you're making a huge mistake, because you're turning the customer into a minor character in your story, rather than the star of the show.

Instead, you should tell a story where you, your company, and your product play a supporting role in making the customer into a hero.


"be the wizard who gives the hero a magic sword." Ahimelech_Giving_the_Sword_of_Goliath_to_David Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

How It Works in Practice

Here's an example of what I'm talking about:

Wrong: "We recently saved ABC a million dollars. To learn more about our products, don't hesitate to contact me."

Right: "I recently worked with ABC to save them a million dollars. If you're interested, I can tell you how they did that."

Can you see the difference?

When I give presentations to prospects, I don't explain how wonderful we are or why what we do works.
Instead, I tell how Edel O'Mahony released her latest Book, when asked why she's successful, and give two reasons:

  1. value investing,
  2. learning how to market at PHMC GPE LLC seminars.

See how clever this is? This story is about how Edel (and by extension every other customer) became a successful hero through his own ideas (value investing) and with PHMC GPE playing a supporting role.

So your next step is clear.  Go through all your sales and marketing materials and expunge every story that's about You. Only describe your company, services and products in the context of how a customer used them, or could use them, to win.

In short, make your customers into the hero of YOUR story as well as their story.  When those two stories align, you'll make the sale.

It's really that simple!

eykws250x50 Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

 

 

acacia Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agencyanchor Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

 

CB_Sketch_01-250 Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

 

PHMC GPE LLC Recommend DO Cloud Solutions

DigitalOcean Partner

Digital Ocean Authorized Partner



Listen Live....while reading !

TRSV_RADIO_Sketch_02sq Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

Playing now on #TRSV #Radio Hits

 

 

 

At a Glance...

We believe in what we do, and that it is worth doing well. Others may see this as a cost-adding factor.
We at PHMC GPE believe that our working model will bring added value for our Customers to strengthen their businesses.
PHMC GPE LLC is an innovative company constantly keeping its knowledge and skills up-to-date. We are providing solutions to our clients meeting ROI and maintaining profitability.
PHMC GPE LLC is constantly working on new innovations. This ensures our clients to get flexible and scalable solutions.

 

Holistic Overview #1



TipsBuilderWS-Bot Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

Holistic Overview #1

Social PHMC GPE



GDPR Compliant acacia Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agencyanchor Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

Company Offices

 

  • usa Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication AgencyNewark USA
    uk Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication AgencyLondon UK
    usa Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency Broadway USA

 

 

Digital Ocean Authorized Partner

DigitalOcean Partner


PHMC GPE LLC Recommend DO
Cloud Solutions

Marketing and Corporate Communication Agency, Print, ON and OFF Line...

TipsBuilderWS-Bot Make your Customer the Hero | ::: PHMC GPE LLC :::: Marketing & Corp. Communication Agency

Positioned to Influence... Appointed to succeed !

© 1994 - 2020 sqq PHMC GPE LLC - All Rights Reserved.
 CopyrightFrance.com