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Segmentation is an integral part of marketing strategy of any organization for any product. It is important to know the different segments that exist in the possible target customers to ensure that a product is positioned to the right segment of people. It actually means dividing a market into sub-segments and each segment have something in common.
Be reliable and then build trust so that both of you can depend on each other to complete the work at your mutual satisfaction. If a person wants to encourage a healthy relationship or build a winning team in the workplace then remember that it is only possible by encouraging trust and positivity in life.
Transparency, willingness to share and authenticity are the main components that can help you in your desire to build trust. Remember trust is an open and honest emotion that is constructive as well as collaborative because it leads to better efficiency and productivity in life.
![[HO1 - Holistic Overwiev #1] Cost of Lost Customers](/images/2018/marketing-minute-live-24-7-4_XL.jpg "marketing-minute-live-24-7-4_XL image")
Customer retention is very important for a company if it wants to grow and reach its apex. However, many of these companies also lose customers over time. In fact, at the start of a business, more customers are lost then gained because of low trust in the product and the brand. So what can be the cost of lost customers?
Some companies work on the assumption that a crisis will never happen. They're wrong. At some point, every company or high-profile individual will face a challenge to their reputation, which can be devastating if not handled properly.
Word of Mouth, and the concept of marketing it, is certainly not a new idea. Yet, in this age of instant communication, mass media, and more media paths than ever before, the simple concept holds as much power as ever, if not more. In fact, as new forms of communication arise, marketers are discovering new ways of harnessing its power. WoM marketing is one of the oldest, and currently the strongest marketing tactic for any marketer. A newly launched product or service can become a hit or a flop due to word of mouth marketing. As the popularity and penetration of internet and social media rises, word of mouth marketing is becoming more and more important for all brands.
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Marketing and Corporate Communication Agency, Print, ON and OFF Line...
Positioned to Influence... Appointed to succeed !
