5 Questions PR Pros Must Ask in a Crisis

 
Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a crisis is done, if it is not dealt with successfully, the aftermath can translate into long term financial loss, not to mention a destruction of public trust. To top it off, brand turmoil can be a make or break moment for your career. Because every shred of time is important during a crisis, you need to use data to make agile, strategic decisions.

Developing a Multi Channel Marketing campaign?

A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article. If you have the budget, the benefits of multi channel marketing far outweigh that of a single channel presence.

To prepare a multi channel marketing campaign, it's necessary to pick multiple channels to touch base with your leads and customers. These multiple channels can be a combination of offline marketing vehicles and/or online marketing vehicles.

 [HO1Q- Holistic Overview #1 Quality] Customer Experience

Is customer experience cloud the future of Marketing?

Any genuine marketer is aware that there is a major shift going on, and that next to all big campaigns, big ideas and tools, traditional marketing silos offered by cloud companies, aren’t quite enough to answer to a customer-centric approach.

But it’s up to cloud companies to explore further what’s the core thing that is needed for outgrowing this problem.

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