The CRM & Marketing 101 WebLog

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Introducing Social Media Master Class

Social Media Master Class is a Webinar series about Marketing and Social Media available for you on "The Campus" & performed by Aly Cook / Aly Cook Marketing & PHMC GPE LLC

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Developing A Successful Marketing Plan

A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.

Marketing Plan is an Integrated Marketing and Communications Plan.
Marketing Plan elements serve as the foundation of a company’s business plan.
Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.

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The many mobile marketing platforms – and how to master them

Apps. Texts. QR codes. Mobile search. When it comes to potential marketing vehicles, mobile devices offer a host of options to engage customers.

And while other media predominantly support a single marketing objective – radio is all about driving brand awareness, for instance – the selection of platforms in the mobile toolbox means that marketers can achieve any of their objectives.

But at the same time, the technology can be a mobile minefield for marketers with more money than sense.

“Don’t be seduced by what your competitors are doing or the latest cool piece of technology,” warns Alex Meisl, chairman of mobile marketing agency Sponge and chairman of the UK Mobile Marketing Association. He recommends: “Focus on the customer, speak to some mobile experts… [focus on] delivering the right solution to the right target market on the handsets that they already have.”

So with so many options available to marketers, and with more mobile tools coming on stream all the time, MyCustomer.com has outlined some of the most important ones and what you need to know about them.

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Marketing Minute Live 24/7

24/7 Live on Ustream .... Yes they did it!

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Webinar

Aly Cook is a music marketer with a wealth of experience in many facets of Business and Arts marketing. If you would like to spend time with Aly and have her help you with your marketing plan. Aly will be joined by Philippe E. Maille (PHD Marketing) from PHMC GPE LLC