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![BoomerangEffect-640x480-bacf43e18e967604a9efc58a9fc7190d image Boomerang Effect – Definition, Theory and Examples](https://phmcgpe.com/cache/shortcodes/BoomerangEffect-640x480-bacf43e18e967604a9efc58a9fc7190d.jpg)
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The boomerang effect is the opposite or negative outcome of an attempted attitude change. It occurs when...
![Survey_Sys-640x480-0e79ee19221b20b446b37479e3ecda83 image Guess What...... Survey System](https://phmcgpe.com/cache/shortcodes/Survey_Sys-640x480-0e79ee19221b20b446b37479e3ecda83.jpg)
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The ultimate intention of any business is to increase sales and profit of the business. Business researc...
![pressKit-640x480-cbfa96fae75f2850d0226874b88f03b8 image What is a Press Kit and How to create an efficient one?](https://phmcgpe.com/cache/shortcodes/pressKit-640x480-cbfa96fae75f2850d0226874b88f03b8.jpg)
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What is a Press Kit? A press kit is also known as a media kit. It consists of all promotional material ab...
![Bounce_001-640x480-a8a37546af593511d8bdf565ba65c5eb image Calculate your Site Bounce Rate?](https://phmcgpe.com/cache/shortcodes/Bounce_001-640x480-a8a37546af593511d8bdf565ba65c5eb.jpg)
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When a website is created for a brand, the main aim is to attract traffic on the website. The advertiser...
![ColourPsychology3-640x480-472288f7be78766ceac113aa1f27919f image The Psychology of Color...](https://phmcgpe.com/cache/shortcodes/ColourPsychology3-640x480-472288f7be78766ceac113aa1f27919f.png)
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The Psychology of Color in Marketing and Branding The psychology of color as it relates to persuasion is...
![crisis01-640x480-4ef087380f433537cf99eff87abe0a15 image 5 Questions PR Pros Must Ask in a Crisis](https://phmcgpe.com/cache/shortcodes/crisis01-640x480-4ef087380f433537cf99eff87abe0a15.jpg)
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Crisis strikes in the blink of an eye and can erupt into a full media catastrophe overnight. Even when a...
![CRM_Series-640x480-32b4ae5d22727d4a1095d6f03781234f image The customer lifecycle using CRM](https://phmcgpe.com/cache/shortcodes/CRM_Series-640x480-32b4ae5d22727d4a1095d6f03781234f.jpg)
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Five steps to understand the customer lifecycle while using CLM CRM software.Understanding the ‘customer...
![bb-111_XL-640x480-62ce3e310e405fef1ea96f0ef466d74a image You Need a Brand Board](https://phmcgpe.com/cache/shortcodes/bb-111_XL-640x480-62ce3e310e405fef1ea96f0ef466d74a.jpg)
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The Brand Board can be defined as a crucial and at-a-glance document that showcases all your brand elemen...
![Covid-seal-640x480-06c20605ec84ac247c33f86cbb789aac image When Linux antivirus lets you down: How to remove malware from a website manually](https://phmcgpe.com/cache/shortcodes/Covid-seal-640x480-06c20605ec84ac247c33f86cbb789aac.jpg)
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The detection rates of anti-malware and antivirus scanners varies considerably. Knowing how to manually s...
![wordpress-5-6-640x480-45da2613d34bf6f4faed780cdcb51833 image WordPress 5.6 May Break Sites on December 2020](https://phmcgpe.com/cache/shortcodes/wordpress-5-6-640x480-45da2613d34bf6f4faed780cdcb51833.jpg)
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WordPress 5.6 will make jQuery Migrate Helper Plugin "useless" which means some sites may break again.
![socmedtrend-640x480-08d3600316e399c6c368a822caf4fb0d image Gettting Social Media Audience via Social Media Marketing](https://phmcgpe.com/cache/shortcodes/socmedtrend-640x480-08d3600316e399c6c368a822caf4fb0d.jpeg)
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It takes time to have an engaging social media audience and you will probably have to wait for some time...
![Marketing_Online_Marketing-640x480-b284c9bae6c483f2ff031c53a4fa41ab image Online Marketing vs Marketing Online](https://phmcgpe.com/cache/shortcodes/Marketing_Online_Marketing-640x480-b284c9bae6c483f2ff031c53a4fa41ab.jpg)
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These are two different concepts even if there's a close link between the 2. Build your Strategy, then en...