Developing a Multi Channel Marketing campaign?

A multi channel marketing campaign helps a firm in conquering customers through multiple channels in one go. I have written about the pros and cons of multi channel marketing as well as about its challenges in this article. If you have the budget, the benefits of multi channel marketing far outweigh that of a single channel presence.

To prepare a multi channel marketing campaign, it's necessary to pick multiple channels to touch base with your leads and customers. These multiple channels can be a combination of offline marketing vehicles and/or online marketing vehicles.

WOMM - Word of Mouth Marketing

Word of mouth marketing is one of the oldest, and currently the strongest marketing tactic for any marketer. A newly launched product or service can become a hit or a flop due to word of mouth marketing. As the popularity and penetration of internet and social media rises, word of mouth marketing is becoming more and more important for all brands.

 

 

 

 

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