The Psychology of Color...

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.

The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion.

Nothing matters more than your email’s subject line

Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.

According to a Radicati analysis, the average person receives between 120 and 130 emails per day. Ponder that for a moment. Between the massive volume of work emails, personal emails and, you guessed it, marketing emails, our eyes are saturated with copy 24/7, whether we’re actively looking for it or not.

 [HO1- Holistic Overview #1] The 4 components of holistic marketing

By the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and inter-dependencies”

It is only when the resources of the entire organization move towards a common objective; the firms can expect to survive in the current hyper-competitive marketplace. There are four components of holistic marketing: relationship marketing, integrated marketing, internal marketing and societal marketing.

Maintenance: Server and Site

We have taken some time to write you an article to educate everyone on the importance Website Maintenance has on your website’s and/or company’s success online. It is a common misunderstanding that once you have published your website online, your job is now done. This is not True.
In order to have a successful website, there are some weekly/monthly server and website maintenance tasks that must be performed.

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Holistic Overview #1



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