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41. What the Local Customer Service Ecosystem Looks Like in 2019

(Blog)

Posted originally by MiriamEllis Everything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn’t marketing brim with a ...

Created on 05 November 2018

42. Copyright And Trademark

(Blog)

... a given company and distinguish them from products from other companies. It is primarily used to identify the legal brand owner of a certain product or service. The owner of a trademark can be a business ...

Created on 13 October 2018

43. Influencer Marketing Fraud: The Shady Side of Social Media

(Blog)

The great thing about social media is you can become anyone you want to be. The bad thing –at least from a brand’s perspective –is that you may not exist at all. If your brand works with paid online ...

Created on 14 September 2018

44. Decision making Process

(Blog)

... the customer is more likely to stick to a single brand for a long time. He is unlikely to switch to different brands because he wants to invest minimum time in routine decision making. There are a lot ...

Created on 27 February 2018

45. [HO1Q - Holistic Overview #1 Quality] How to analyze consumer behavior?

(Blog)

... preferring one brand over another? – The best analysis of consumer behavior is when we analyze their decision making. Many consumers have their own brand preferences. If you analyse why the customer is ...

Created on 11 February 2016

46. Seven questions that reveal the marketing trends that matter most to you

(Blog)

... to reach?If you say ‘everyone’ then we can say you’ll fail, naturally, you cannot have unanimous appeal, if the mega brands can’t do it. How tightly can you define the psychographics of your assumed audience, ...

Created on 19 January 2015

47. Seductive Marketing Lessons

(Blog)

... a Marketing Myth, question it. Ask out loud for the proof... Lesson #3 - Give them Quality.That’s the best kind of advertising. Lesson #4 - Your Culture..... is your Brand. Lesson #5 - Before you ...

Created on 02 September 2014

48. Marketing Minute Live 24/7

(Blog)

24/7 Live on Ustream .... Yes they did it! A brand new functionality Offered by Ustrean ..... The best of "The Marketing Minute " virtually live 24/7.... take a look at it!  ...

Created on 30 September 2013

49. The many mobile marketing platforms – and how to master them

(Blog)

... objective – radio is all about driving brand awareness, for instance – the selection of platforms in the mobile toolbox means that marketers can achieve any of their objectives. But at the same time, ...

Created on 23 September 2013

50. Internal Marketing

(Global Offer)

... force thinks product managers set prices or sale quotas "too high"; or the advertising director and a brand manager cannot agree on an advertising campaign. All these marketing functions must be ...

Created on 09 September 2013

51. Customer Road Map

(Our Solutions)

... environment , affect value, competition and « business logic » . capability to design a brand new "relational " Strategy for different types of Clients. Tool to improve Client Base value  ...

Created on 09 September 2013