- Marketing Plan is an Integrated Marketing and Communications Plan.
- Marketing Plan elements serve as the foundation of a company’s business plan.
- Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.
1.Define your goals: What do you want your end result to be? (This should be more than just “King of the World”)
2.Define your market: To whom can you sell to achieve your end goals? (Research, Research, Research)
3.Define your strategy: How will you sell your product? (Do you want to be known for quality – selling at a higher price – or as a mass marketer – selling at a lower price?)
4.Define your tactics: What are the specifics in selling your product? (What avenues / channels will you take to sell your product?)
Newark USA 
London UK 