The CRM & Marketing 101 WebLog

Why does WebSite and WebServer Maintenance Need to be performed?

• Periodical Bug Checks: It is importance to periodically perform “Bug Checks” on your website. These tasks consists of checking your website for broken links, making sure that all of the contact forms on your websites are still intact & working, Checking your websites coding for security holes, & updating any scripts/plugins your website has installed.

• Content Management: To bring in organic keyword related traffic to your website, you must gain rankings for keyword terms that target your website’s pages in Search Engines like Google, Bing, & Yahoo. This can be achieved by writing quality content & keeping new content constantly in rotation on your website. Staying ranked high in Search Engines for keywords related to your industry. This is what helps separates yourself from your competition.

• Weekly/Monthly Backups: Usually business or eCommerce websites consist of big online databases storing important information. Nobody wants to lose such an important asset to your websites success. Databases often become corrupted or crashes. This is why Weekly/Monthly backups must be performed of your website.

• Monthly Analytic Reports: Performing a monthly analytic report on your website is important to your company’s website success because with this you can find out how many visitors are coming to your website every month (total website hits & unique traffic), what Search Engines & Keyword terms were used to bring the traffic to your website, & how your visitors got there (including how much time visitors spend on each Web Page). With this information you can get to know what Keyword Terms are serving its purpose & what keyword you need to improve on. This is a great tool for Marketing.

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