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Created: Monday, 23 September 2013 05:00 | 2222 Hits | | Comment count: 0

Apps. Texts. QR codes. Mobile search. When it comes to potential marketing vehicles, mobile devices offer a host of options to engage customers.
And while other media predominantly support a single marketing objective – radio is all about driving brand awareness, for instance – the selection of platforms in the mobile toolbox means that marketers can achieve any of their objectives.
But at the same time, the technology can be a mobile minefield for marketers with more money than sense.
“Don’t be seduced by what your competitors are doing or the latest cool piece of technology,” warns Alex Meisl, chairman of mobile marketing agency Sponge and chairman of the UK Mobile Marketing Association. He recommends: “Focus on the customer, speak to some mobile experts… [focus on] delivering the right solution to the right target market on the handsets that they already have.”
So with so many options available to marketers, and with more mobile tools coming on stream all the time, MyCustomer.com has outlined some of the most important ones and what you need to know about them.
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Created: Sunday, 22 September 2013 11:48 | 4578 Hits | | Comment count: 0

Aly Cook is a music marketer with a wealth of experience in many facets of Business and Arts marketing. If you would like to spend time with Aly and have her help you with your marketing plan. Aly will be joined by Philippe E. Maille (PHD Marketing) from PHMC GPE LLC
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Created: Thursday, 19 September 2013 10:11 | 2723 Hits | | Comment count: 0

What we are interested in is how to increase the value of customer relationship and what are the angles, how to do it. Following picture illustrates the Value of Customer Relationship. We aim at increasing the customer relationship value and we can talk about what are:

  1. phases and duration of the relationship, what is it?
  2. structure of the relationship and the
  3. exchange of resources.

And let us analyse this problem by taking a look at the structure of the customer relationship.

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Created: Wednesday, 18 September 2013 10:11 | 3829 Hits | | Comment count: 0

The purpose of this article is to detail customer value & customer relationship value thinking .
Customer relationship value, is more customer life-time value and customer value is more or less yearly or budgeted value for the customer. We are trying to figure out for example the profitability of the customer this year. First of all, we have to think what different dimensions determine relationship value.  What are the dimensions of customer relationship value in your business. Dimensions are business and industry specific although there are few similar dimensions in all businesses.

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These Terms and Conditions apply when you access http://phmcgpe.com or http://phmcgpe.info  (“PHMCWS”) or any other web site owned by PHMC GPE LLC ("PHMC") a USA based Company. These Terms and Conditions are for your benefit and you should read them before using our services. Having read them, if you find you cannot agree to them, you must not use our website. If, however, you agree to them unconditionally, (as we are sure that you will) please continue on and use …….

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At the start of a project, it is important to know what to know what you expect to gather as much information as possible. This will often occur before you have landed the job, as it is necessary to have a meeting to help determine the cost and timeframe of the project. Once you have answered some or all of the research questions below, you will be provided with an accurate estimate in your proposal, as well as have a solid understanding of what you are looking for.

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opensource-110x95.pngWhat is OpenSource?

With open source software, the source code is made public, so that anyone can adapt, improve or expand the software as they see fit. With numerous developers spread across the globe, solutions for bugs are resolved quickly and programs are constantly undergoing further development.
There are no high marketing costs involved, so that more investment can be focused on the product than happens with closed source software. Open source software is not free by definition, but it often is.

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