Corporate Identity

 

The corporate identity or in other terms, corporate image is the way a firm presents itself to internal or external stakeholders which may include employees, their customers or the shareholders of the company or the general public.

Generally, the corporate image or identity would mean a symbol or a picture or in a few cases, a popular product of the company for the general public, but it is much more than that. Along with these things, the corporate identity includes the communications of the company and is visualized by the trademark or logo of the company. The important point here to consider is the homogeneity of the communications of the company will produce a consistent corporate identity.

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