PHMC GPE, Services & Products

Holistic Marketing
Created: Monday, 22 July 2013 10:11
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Holistic Marketing

The Holistic Marketing Concept

A whole set of forces that appeared in the last decade call for new marketing and business practices.
Companies have new capabilities that can transform the way they have been doing marketing.

Companies need fresh thinking about how to operate and compete in a new marketing environment.
Marketers in the twenty-first century are increasingly recognizing the need to have a more complete, cohesive approach
that goes beyond traditional applications of the marketing concept.


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