[HO1Q- Holistic Overview #1 Quality] The 4 components of holistic marketing

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By the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and inter-dependencies”

It is only when the resources of the entire organization move towards a common objective; the firms can expect to survive in the current hyper-competitive marketplace. There are four components of holistic marketing: relationship marketing, integrated marketing, internal marketing and societal marketing.