IMPORTANCE OF CRM

The purpose is to introduce the key concepts of customer relationship thinking, and to emphasize that these are the key concepts that are used in all PHMC GPE training programs. Our thinking is based on these concepts. So it is really important to understand them really well.

1.1. Changing Marketing
There are some issues I would like to address, one is what is modern marketing today, how marketing has changed. There is a lot of information on that and we are living that change right now, so it is very difficult to conceptualize. I talk about customer relationship strategies, I talk about what is the product that we actually are selling to the customers today: how to think what is the value of customer relationship and customer, how to carry out the dialogue with customers, and what is the strength of customer relationship. Let me start from this modern marketing and changes in marketing.
1.2. Modern marketing
Actually, when we are talking about marketing, we are talking about science that is very much dependent on the changes in society, it is not like natural sciences, it is part of our business.

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