If you want to discuss your product or service on the media, you need to remember how journalists work. They are always at or beyond a deadline, and want a quote or an interview from you as quickly as possible. That means you need to be both easy to find, and prepared to speak to them when they call. Although you can sometimes win a ten-minute delay, giving you time to prepare a pithy response, you can't call them back a few hours later and expect to be part of the story.

Here are a few tips to make sure you are ever-ready for a journalist's call:

A few simple preparatory steps will make sure that you never miss a media opportunity again.


Credit: This information was written by Alan Stevens, and originally appeared in "The MediaCoach", his free weekly ezine, available at

Sources: PHMC GPE LLC - Expand Your Knowledge -