Who Knows What That Means?

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I DON'T KNOW WHAT THAT MEANS...

Media releases, even those written by professionals, sometimes aren't that interesting. The trouble is, the same words and phrases crop up time and time again, which only serves to make the subject matter even more forgettable, not to mention meaningless.

Here's my suggestion of ten words that media releases (and websites too) should avoid:

 

 

Instead of meaningless, bland words that have no great value, use conversational words that make sense to listeners and viewers. Simple!

 

Sources: Coffee Break - A. Stevens - PHMC GPE LLC