The CRM & Marketing 101 WebLog

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The Marketing Concept

The marketing concept emerged in the mid-1950s.

Instead of a product-centered, "make-and-sell" philosophy, business shifted to a customer-centered, "sense-and-respond" philosophy.

Instead of "hunting," marketing is "gardening."

The job is not to find the right customers for your products, but the right products for your customers.

The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets.

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Holistic marketing concept can be defined as a marketing strategy which considers the business as a whole and not as an entity with various different parts. According to holistic marketing concept, even if a business is made of various departments, the departments have to come together to project a positive & united business image in the minds of the customer. Holistic marketing concept involves interconnected marketing activities to ensure that the customer is likely to purchase their product rather than competition.

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Crisis Communications: What Leaders Need to Know

To borrow a line from Anna Karenina, “Good crisis communications teams (like happy families) are all alike.”
In short, they are built on four pillars:

honesty,
transparency,
consistency
accountability

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Video Marketing Statistics

You Need To Know About.....

When you have an online business and you want to have success for that, then you need to admit that the video marketing statistics will be a great help for you in understanding the whole deal about digital marketing.

There is no doubt about the fact that Digital marketing is one of the biggest things that we have in the world now and video marketing is one of its most powerful parts that widen the reach, generate more leads and optimize conversions.

As we move into the future, there are so many different Video Marketing trends that are coming to life.

So, wouldn’t it be a great idea if you could have the important details about each and every single trend that is going on around here?

Video marketing is one of the most powerful mediums that let online marketing campaigns go viral.

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The Power of Video

In 2012, one hour of YouTube video was uploaded every second.

In 2013, according to Fast Company, 72 hours of online video is uploaded to YouTube every minute. In short, people are using YouTube and making videos en masse — some on a daily basis. It makes YouTube a media powerhouse.

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Importance of Marketing Ethics

Marketing Ethics can be defined as the set of guidelines and the area of applied ethics that acts as a guiding light behind the operations and regulations of marketing. Some of the areas of marketing ethics overlap with the ethics of media as they both are co-related.

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Importance of Qualitative Research to an Organization

Research and Development is one of the most significant and crucial parts of each and every organization irrespective of the industry domain. Right from understanding the needs and growing demands of the customers, working on the crucial presentations for investors and financial institutions, to doing a survey about the market and industry as a whole; research is required for each of the business operations.

It is quite imperative for companies to realize and follow the Importance of Qualitative Research and making it an integral part of the business operations and work ethics.