The CRM & Marketing 101 WebLog

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What is Media Mix?

Definition of Media Mix

Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular goods or services by any particular business entities. The main objective of the media mix is to help the businesses in meeting up with the various marketing objectives.

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What are Switching Costs?

Switching costs are the costs that a consumer incurs as a result of changing brands, suppliers or products. Although most prevalent switching costs are monetary in nature, there are also psychological, effort- and time-based switching costs. A switching cost can manifest itself in the form of significant time and effort necessary to change suppliers, the risk of disrupting normal operations of a business during a transition period, high cancellation fees, and a failure to obtain similar replacement of products or services.

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The Inbound Marketing Week

Inbound marketing is the process and strategies of Holistic Marketing which focus on bringing relevant customers and prospects to your website and business.

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Customer care programme

Let’s consider how we set up a customer care programme. There are a number of stages including:

1. Identify customer needs and perceptions
2. Establish a mission statement
3. Set service level standards
4. Establish a management process and communicate it to staff
5. Establish a complaints system
6. Develop control system

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Website traffic: What you must understand...

Website traffic is the amount of visitors and visits (sessions) a website receives or in simple words, website traffic is the number of people visiting your website. Here, traffic refers to the users who visits a website. For example, when you visit a website, the communication which happens between your desktop/laptop/mobile and the website server constitute the Website traffic.

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[HO1Q- Holistic Overview #1] The business system

This article describes how companies can use the business system to evaluate their choices at each stage in the process of creating and delivering products. Aligning conduct at every step with the company’s value proposition creates a truly integrated business strategy.

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[HO1- Holistic Overview #1] The 4 components of holistic marketing

By the words of Kotler, “The Holistic Marketing Concept is based on the development, design and implementation of marketing programs, processes and activities that recognizes their breadth and inter-dependencies”

It is only when the resources of the entire organization move towards a common objective; the firms can expect to survive in the current hyper-competitive marketplace. There are four components of holistic marketing: relationship marketing, integrated marketing, internal marketing and societal marketing.