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Thursday, 20 Jun 2013


::: Coffee Break ::: The PHMC GPE Social Network

Widely regarded as one of the fathers of modern customer service, and described by Bloomberg as “the most famous customer service manager in the US and possibly in the world”, Frank Eliason has carved out a remarkable reputation since pioneering the use of social media in service at Comcast.

Now at Citibank, Eliason is a highly-regarded thought leader and speaker on social media and customer service, and author of upcoming book @YourService.

Yet Eliason never set out to create social media customer service, he emphasises - having started at Comcast in 2007 at the time that Bob Garfield created Comcast Must Die, he knew his company needed to respond, and social media became a part of that fix, including the now famous @ComcastCares Twitter handle.

“If I heard a customer on the street yelling for help, I would want to help them. Why is social media that different?” he explains.
Published in Marketing
Wednesday, 18 January 2012 06:55

Rethinking Information Diversity in Networks

How do your friends shape the information you see and read online? Social networking technologies like Facebook let us connect to hundreds, even thousands of people -- and have fundamentally changed how people get their information.
Published in Marketing
Thursday, 05 January 2012 11:10

Social Media Stats

It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

Published in Social Media
Thursday, 01 December 2011 16:24

5 Reasons

... B2B Marketers Need To Get Social …Or Get Out Of The Business

More than 2 years ago Josh Bernoff from Forrester made the observation:

If you’re a B2B marketer and you’re not using social technologies in your marketing, it means you’re late.

Indeed, you were late to the party in 2009. And if you’re not here in 2011 it means you’re asleep at the wheel.

Published in Marketing
Monday, 07 November 2011 08:05

State of the Blogosphere 2011

Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011.
Published in Social Media
Thursday, 03 November 2011 12:05

The Socialbot Network

An interesting study has been conducted by Yazan Boshmaf, Ildar Muslukhov, Konstantin Beznosov, Matei Ripeanu - University of British Columbia Vancouver, Canada.

The Socialbot Network: When Bots Socialize for Fame and Money

Published in Social Media
Saturday, 29 October 2011 07:42

Four Reasons to Reconsider

Four Reasons to Reconsider Automated Content Sharing

We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of sites you read regularly, and you try to tweet or share nearly everything noteworthy that is posted at them.

Published in Social Media
Friday, 28 October 2011 13:43

Klout revamped

Klout the influencer monitoring system on Social Media has revamped/refined his algorithm to avoid some "mistakes" and wrong interpretation of what a real business and/or brand influence is. It seems now that the ratio indicator is closer to the real influence players have vis à vis each others, and let everyone learn from it. We have illustrated this purpose through 3 examples grabbed over the Klout records.
Published in Marketing
Friday, 28 October 2011 06:56

Facebook Public Search

Facebook Public Search


It seems that Facebook has implemented a new feature today : the "Public Search"
Published in Social Media
Thursday, 27 October 2011 11:26

The Six Cultural Attitudes

The Six Cultural Attitudes Towards Social Media. Where do you stand?

Take the Gartner Survey

PHMC GPE Results:


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Published in Social Media
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