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Social Media

Social Media (23)

Thursday, 16 February 2012 11:40

Social Media Week 2012...

Published in Social Media Written by Phil PHMC

...The ultimate social media guide

This week is Social Media Week with events taking place around the world. To celebrate, here is a guide to some of our best content on how businesses can use social media to engage with customers.

Sunday, 05 February 2012 11:08

Google on the Edge of Time

Published in Social Media Written by Phil PHMC
The famous Mountain View "Blue ship" life on this interactive Infography
Google on the edge of Time
Thursday, 02 February 2012 20:11

Facebook IPO Filed

Published in Social Media Written by PHMC GPE

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form S-1
REGISTRATION STATEMENT
Under
The Securities Act of 1933
Facebook, Inc.
(Exact name of Registrant as specified in its charter

Wednesday, 25 January 2012 09:17

How to Create an Editorial Guide.....

Published in Social Media Written by Phil PHMC

.... for Your Facebook Fan Page

"Facebook provides businesses with another way to interact with their customers or clients in addition to adding value.
Unfortunately, notwithstanding the potential, I often hear from Facebook Page owners that in spite of their hard work on creating their pages, they are frustrated by the fact that they have few fans, and the ones they have aren't engaged."

Thursday, 05 January 2012 11:10

Social Media Stats

Published in Social Media Written by PHMC GPE

It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

Thursday, 22 December 2011 09:45

Social selection and peer influence....

Published in Social Media Written by Phil PHMC

Social selection and peer influence in an online social network

A fundamental Harvard study  - is it the logical announcement of the start of the second phase, means the "post social" generation influence?

Friday, 02 December 2011 15:07

2012 Trends

Published in Social Media Written by Phil PHMC

Social Media Metrics Take Center Stage

Marketers still focusing on soft metrics, can’t gauge ROI

From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line.

Monday, 21 November 2011 20:22

10 Sloppy Social Media Mistakes

Published in Social Media Written by Phil PHMC

10 Sloppy Social Media Mistakes to Fix NOW



Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

What makes the following social media mistakes particularly sloppy is that they cost little time and no money to fix, have tremendous returns, and as such are huge misses to your overall social media strategy. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck).


Friday, 11 November 2011 11:20

Facebook Likes Infographic

Published in Social Media Written by Phil PHMC

Facebook Brand Pages Lag Behind In ‘Likes’

Facebook brand pages have been ’liked‘ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements — according to the latest JustAsk! survey from audience research and targeting company Crowd Science

Thursday, 10 November 2011 12:02

Google+ Pages

Published in Social Media Written by Phil PHMC

What will Google+ Pages mean for your social media strategy?

Google+ has finally launched its brand pages. So what does it allow you to do - and is it worth your time?

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