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Social Media (23)
Social Media Week 2012...
Published in Social Media Written by Phil PHMC...The ultimate social media guide
This week is Social Media Week with events taking place around the world. To celebrate, here is a guide to some of our best content on how businesses can use social media to engage with customers.
Google on the Edge of Time
Published in Social Media Written by Phil PHMCUNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form S-1
REGISTRATION STATEMENT
Under
The Securities Act of 1933
Facebook, Inc.
(Exact name of Registrant as specified in its charter
How to Create an Editorial Guide.....
Published in Social Media Written by Phil PHMC.... for Your Facebook Fan Page
Unfortunately, notwithstanding the potential, I often hear from Facebook Page owners that in spite of their hard work on creating their pages, they are frustrated by the fact that they have few fans, and the ones they have aren't engaged."
It’s pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million in a single year. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

Social selection and peer influence....
Published in Social Media Written by Phil PHMCSocial selection and peer influence in an online social network
A fundamental Harvard study - is it the logical announcement of the start of the second phase, means the "post social" generation influence?
Social Media Metrics Take Center Stage
Marketers still focusing on soft metrics, can’t gauge ROI
From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. True, online channels provide feedback that offline media cannot, but marketers are still grappling with how to make this input work toward the bottom line.
10 Sloppy Social Media Mistakes
Published in Social Media Written by Phil PHMC10 Sloppy Social Media Mistakes to Fix NOW

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.
What makes the following social media mistakes particularly sloppy is that they cost little time and no money to fix, have tremendous returns, and as such are huge misses to your overall social media strategy. Stop being sloppy, and make sure you're not making any of these 10 social media mistakes (+1 for good luck).
Facebook Likes Infographic
Published in Social Media Written by Phil PHMCFacebook Brand Pages Lag Behind In ‘Likes’
Facebook brand pages have been ’liked‘ by only 9% of Internet users — trailing the number of ‘likes’ for all other Facebook elements — according to the latest JustAsk! survey from audience research and targeting company Crowd Science
What will Google+ Pages mean for your social media strategy?
Google+ has finally launched its brand pages. So what does it allow you to do - and is it worth your time?


