Marketing

Tag: marketing

Created: Wednesday, 18 December 2013 11:26 | 496 Hits | Last Updated: Wednesday, 18 December 2013 11:56 | Comment count: 0

RESOURCE EXCHANGE IN CUSTOMER RELATIONSHIP

We would like to go elaborate the customer value, and for that it is necessary to now concentrate on the exchange.

Resource exchange is important in order to increase the value of customer relationship. That will be important since we are thinking of exchange in wider terms than it is traditionally addressed in theories of business.

We are actually thinking of exchange of resources on three different levels.
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Created: Tuesday, 29 October 2013 10:11 | 491 Hits | Last Updated: Thursday, 20 February 2014 13:04 | Comment count: 0

Values and Competition

We would like to talk in a few words about Values because this is one of the fundamental in your Marketing & CRM strategies, and values are very important in the future. More and more network type an organization you get, more and more important are values. Read more...
Created: Wednesday, 23 October 2013 10:11 | 568 Hits | Last Updated: Wednesday, 23 October 2013 13:18 | Comment count: 0

SMMC Webinar Segments

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This YouTube playlist give you an idea and allows you to watch some Webinar Segments of the Social Media Master Class  #smmc

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Created: Wednesday, 16 October 2013 10:11 | 454 Hits | Last Updated: Thursday, 17 October 2013 10:30 | Comment count: 0

CUSTOMER RELATIONSHIP STRATEGIES

Customer Strategies is a versatile concept. It is very important because it gives us an opportunity to find the ways to make customers behave in a profitable way and adding value to themselves at the same time. To start we need one dimension we are using. I would like to draw this so that we take this one dimension which is adaptability. I will divide it into three parts.

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Created: Tuesday, 15 October 2013 10:11 | 402 Hits | Last Updated: Tuesday, 15 October 2013 13:41 | Comment count: 0

Introducing Social Media Master Class

Social Media Master Class is a Webinar series about Marketing and Social Media available for you on "The Campus" & performed by Aly Cook / Aly Cook Marketing & PHMC GPE LLC

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Created: Sunday, 06 October 2013 10:09 | 613 Hits | Last Updated: Monday, 07 October 2013 09:18 | Comment count: 0

Developing A Successful Marketing Plan

A successful Marketing Plan integrates all marketing activities with all other company departments to surround the consumer without them ever knowing they are being inundated with your message.

  • Marketing Plan is an Integrated Marketing and Communications Plan.
  • Marketing Plan elements serve as the foundation of a company’s business plan.
  • Marketing Plan ensures that all company departments and personnel communicate the same message to the same targeted audience.
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Created: Thursday, 03 October 2013 10:37 | 575 Hits | Last Updated: Friday, 04 October 2013 13:50 | Comment count: 0

Relationship Marketing

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The Relationship Marketing Concept

Increasingly, a key goal of marketing is to develop deep, enduring relationships with all people or organizations that could directly or indirectly affect the success of the firm's marketing activities.

Relationship marketing has the aim of building mutually satisfying long-term relationships with key parties-customers, suppliers, distributors, and other marketing partners-in order to earn and retain their business. Read more...
Created: Sunday, 22 September 2013 11:48 | 597 Hits | Last Updated: Monday, 23 September 2013 10:14 | Comment count: 0

Webinar

Aly Cook is a music marketer with a wealth of experience in many facets of Business and Arts marketing. If you would like to spend time with Aly and have her help you with your marketing plan. Aly will be joined by Philippe E. Maille (PHD Marketing) from PHMC GPE LLC
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Created: Thursday, 19 September 2013 10:11 | 515 Hits | Last Updated: Friday, 20 September 2013 14:32 | Comment count: 0

STRUCTURE OF CUSTOMER RELATIONSHIP

What we are interested in is how to increase the value of customer relationship and what are the angles, how to do it. Following picture illustrates the Value of Customer Relationship.

We aim at increasing the customer relationship value and we can talk about what are:

  1. phases and duration of the relationship, what is it?
  2. structure of the relationship and the
  3. exchange of resources.


And let us analyse this problem by taking a look at the structure of the customer relationship.

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Created: Wednesday, 18 September 2013 10:11 | 636 Hits | Last Updated: Thursday, 19 September 2013 06:08 | Comment count: 0

CUSTOMER RELATIONSHIP VALUE

The purpose of this article is to detail customer value & customer relationship value thinking .
Customer relationship value, is more customer life-time value and customer value is more or less yearly or budgeted value for the customer. We are trying to figure out for example the profitability of the customer this year.

First of all, we have to think what different dimensions determine relationship value.  What are the dimensions of customer relationship value in your business. Dimensions are business and industry specific although there are few similar dimensions in all businesses.

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Created: Sunday, 15 September 2013 10:11 | 564 Hits | Last Updated: Monday, 16 September 2013 12:14 | Comment count: 0

The Marketing Concept

The marketing concept emerged in the mid-1950s.
  • Instead of a product-centered, "make-and-sell" philosophy, business shifted to a customer-centered, "sense-and-respond" philosophy.
  • Instead of "hunting," marketing is "gardening."
  • The job is not to find the right customers for your products, but the right products for your customers.
  • The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets.
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Created: Monday, 09 September 2013 11:15 | 719 Hits | Last Updated: Tuesday, 10 September 2013 09:58 | Comment count: 0

Internal Marketing Feature

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  • Location: Newark,DE
  • name: Internal Marketing
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The Internal Marketing Concept

Holistic marketing incorporates internal marketing, ensuring that everyone in the organization embraces appropriate marketing principles, especially senior management. Read more...
Created: Monday, 09 September 2013 11:14 | 877 Hits | Last Updated: Tuesday, 17 September 2013 08:08 | Comment count: 0

Customer Road Map Feature

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Customer Road Map for strategic Marketing and Action plan

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Created: Monday, 09 September 2013 10:57 | 508 Hits | Last Updated: Tuesday, 10 September 2013 11:57 | Comment count: 0

IMPORTANCE OF CRM

The purpose is to introduce the key concepts of customer relationship thinking, and to emphasize that these are the key concepts that are used in all PHMC GPE training programs. Our thinking is based on these concepts. So it is really important to understand them really well.
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Created: Tuesday, 03 September 2013 05:00 | 1075 Hits | Last Updated: Monday, 24 March 2014 10:06 | Comment count: 0

Marketing On / Off Feature

The new marketing paradigm has shifted the emphasis from product and production, to selling, then integrated marketing within the holistic marketing concept. 

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