PHMC GPE, Services & Products

Relationship Marketing
Created: Thursday, 03 October 2013 10:37
Comment count: 0

Relationship Marketing

The Relationship Marketing Concept

Increasingly, a key goal of marketing is to develop deep, enduring relationships with all people or organizations that could directly or indirectly affect the success of the firm's marketing activities. Relationship marketing has the aim of building mutually satisfying long-term relationships with key parties-customers, suppliers, distributors, and other marketing partners-in order to earn and retain their business.
Relationship marketing builds strong economic, technical, and social ties among the parties. Relationship marketing involves cultivating the right kind of relationships with the right constituent groups.
Marketing must not only do customer relationship management (CRM), but also partner relationship management (PRM) as well. Four key constituents for marketing are customers, employees, marketing partners (channels, suppliers, distributors, dealers, agencies), and members of the financial community (shareholders, investors, analysts).
growingvalue.png

Social PHMC GPE



SiteLock

Company Offices

  • Newark USA
    London UK
    Nelson NZ
    Paris Fr

Marketing and Corporate Communication Agency, Print, ON and OFF Line...

Positioned to Influence... Appointed to succeed !