::: PHMC GPE LLC ::: MARKETING & CORPORATE COMMUNICATION AGENCY
What is important here to note is the hierarchy of these three levels; emotions are at the top because emotions guide the way you use the knowledge. So we would put the arrow describing that emotions guide the way you are using your knowledge, knowledge guides and gives us the guidelines how to act.
Il faut d’abord bien faire la différence entre la notion de web sémantique et celle d’enrichissement sémantique de l’information.
Le web sémantique est une évolution coordonnée du web (lancée entre autre par le W3C), une initiative collective dans laquelle chacun à son niveau travaille pour rendre les contenus web plus intelligibles, plus accessibles par les programmes et les machines.
L’enrichissement sémantique de l’information est une méthode de travail consistant à donner du sens aux fichiers/informations afin qu’elles soient traitées plus intelligemment par les machines et les applications.
L’enrichissement sémantique de l’information est une méthode de travail consistant à donner du sens aux fichiers/informations afin qu’elles soient traitées plus intelligemment par les machines et les applications.
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Frank Eliason: Five tips from the father of social customer service
Thursday, 23 February 2012 12:06 Published in Marketing
Widely regarded as one of the fathers of modern customer service, and described by Bloomberg as “the most famous customer service manager in the US and possibly in the world”, Frank Eliason has carved out a remarkable reputation since pioneering the use of social media in service at Comcast.
Now at Citibank, Eliason is a highly-regarded thought leader and speaker on social media and customer service, and author of upcoming book @YourService.
Yet Eliason never set out to create social media customer service, he emphasises - having started at Comcast in 2007 at the time that Bob Garfield created Comcast Must Die, he knew his company needed to respond, and social media became a part of that fix, including the now famous @ComcastCares Twitter handle.
“If I heard a customer on the street yelling for help, I would want to help them. Why is social media that different?” he explains.
