Free Giveaway of the Week: This is a series of 5 Chapters about that important Marketing topic. Stay Tuned and get the the other chapters along the coming weeks!
Definition of Marketing Research
Marketing research is the systematic and objective
dissemination, and use of information
for the purpose of improving decision making related to the
identification and solution of problems and opportunities in marketing.
Market Research• Specifies the information necessary to address these issues
• Manages and implements the data collection process
• Analyzes the results
• Communicates the findings and their implications
Last modified on Friday, 20 April 2012 06:56