- Instead of a product-centered, "make-and-sell" philosophy, business shifted to a customer-centered, "sense-and-respond" philosophy.
- Instead of "hunting," marketing is "gardening."
- The job is not to find the right customers for your products, but the right products for your customers.
- The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets.
Playing now on #TRSV #Radio
Terms and Conditions of the use for the Social Media Portal & Web site “PHMC GPE LLC Web Site”
At the start of a project, it is important to know what to know what you expect to gather as much information as possible. This will often occur before you have landed the job, as it is necessary to have a meeting to help determine the cost and timeframe of the project. Once you have answered some or all of the research questions below, you will be provided with an accurate estimate in your proposal, as well as have a solid understanding of what you are looking for.Read more