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Created: Sunday, 15 September 2013 10:11
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The Marketing Concept

The marketing concept emerged in the mid-1950s.
  • Instead of a product-centered, "make-and-sell" philosophy, business shifted to a customer-centered, "sense-and-respond" philosophy.
  • Instead of "hunting," marketing is "gardening."
  • The job is not to find the right customers for your products, but the right products for your customers.
  • The marketing concept holds that the key to achieving organizational goals consists of the company being more effective than competitors in creating, delivering, and communicating superior customer value to its chosen target markets.

What is Marketing ?

Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stake holders
(The American Marketing Association definition) We see marketing management as the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. For a managerial definition, marketing has often been described as "the art of selling products," but people are surprised when they hear that the most important part of marketing is not selling! Selling is only the tip of the marketing iceberg

What Is Marketed ?

Marketing people are involved in marketing 10 types of entities:
goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
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We believe in what we do, and that it is worth doing well. Others may see this as a cost-adding factor.
We at PHMC GPE believe that our working model will bring added value for our Customers to strengthen their businesses.
PHMC GPE LLC is an innovative company constantly keeping its knowledge and skills up-to-date. We are providing solutions to our clients meeting ROI and maintaining profitability.
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Terms and Conditions of the use for the Social Media Portal & Web site “PHMC GPE LLC Web Site”

These Terms and Conditions apply when you access http://phmcgpe.com or http://phmcgpe.info  (“PHMCWS”) or any other web site owned by PHMC GPE LLC ("PHMC") a USA based Company. These Terms and Conditions are for your benefit and you should read them before using our services. Having read them, if you find you cannot agree to them, you must not use our website. If, however, you agree to them unconditionally, (as we are sure that you will) please continue on and use …….

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Graphic Design

Graphic Design

At the start of a project, it is important to know what to know what you expect to gather as much information as possible. This will often occur before you have landed the job, as it is necessary to have a meeting to help determine the cost and timeframe of the project. Once you have answered some or all of the research questions below, you will be provided with an accurate estimate in your proposal, as well as have a solid understanding of what you are looking for.

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opensource-110x95.pngWhat is OpenSource?

With open source software, the source code is made public, so that anyone can adapt, improve or expand the software as they see fit. With numerous developers spread across the globe, solutions for bugs are resolved quickly and programs are constantly undergoing further development.
There are no high marketing costs involved, so that more investment can be focused on the product than happens with closed source software. Open source software is not free by definition, but it often is.

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