The purpose of this article is to detail customer value & customer relationship value thinking .
Customer relationship value, is more customer life-time value and customer value is more or less yearly or budgeted value for the customer. We are trying to figure out for example the profitability of the customer this year. First of all, we have to think what different dimensions determine relationship value. What are the dimensions of customer relationship value in your business. Dimensions are business and industry specific although there are few similar dimensions in all businesses.
According to those a company puts different weight for dimensions. Customer Relationship Value dimensions
Example: Nokia is a very good reference customer because it is known, it is very well managed and operates globally. In the networking type environment the reference value is becoming more and more important.
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At the start of a project, it is important to know what to know what you expect to gather as much information as possible. This will often occur before you have landed the job, as it is necessary to have a meeting to help determine the cost and timeframe of the project. Once you have answered some or all of the research questions below, you will be provided with an accurate estimate in your proposal, as well as have a solid understanding of what you are looking for.Read more