Customer Profile? A must do!

Not all products in the market are meant for every consumer; rather a particular customer won’t use all the commodities available in the region. While some products cater to young people, there are others which exclusively focus on mature adults. Certain commodities are meant for women; likewise, there are products and services targeting men.

Celebrity Marketing

Celebrity Marketing as opposed to celebrity endorsements is when a celebrity himself / herself needs to be marketed. There are professionals who take of the celebrities brand image and personality as well as all the elements necessary to build up a brand.

Purchase intention

Purchase intention is the likelihood of a customer buying the same product again based on their purchase history. Or it can also be the NEED of a product which is driving the customer towards a purchase. Basically, the customer is now intent on buying a product and therefore is a prime potential. Retaining such customers is very important as they are likely to shift immediately to another brand because they are in the “Evaluation of alternatives” stage.

De l’Art du manque d’ Ethique … Une coutume marseillaise….

Le 1er Job d'un #Marketer performant est de forger une bonne #REPUTATION à ses #clients, #produits et #services . Processus lent à entretenir au quotidien. Mais l'inverse est également #VRAI - Détruire une reputation est amplement plus simple et plus rapide...

Newark, NOV 11, 2019 : A l’heure où Marseille commémore le bien triste anniversaire de l’horrible et inconcevable catastrophe de la « Rue d’Aubagne », force est de constater que les « Marchands de Sommeil » n’ont toujours pas été empêchés en Région PACA, 

What is Media Mix?

 

Definition of Media Mix

Media mix is used to refer that the combination of communications channels which is used for the purpose of advertising particular goods or services by any particular business entities. The main objective of the media mix is to help the businesses in meeting up with the various marketing objectives.

What are Switching Costs?

Switching costs are the costs that a consumer incurs as a result of changing brands, suppliers or products. Although most prevalent switching costs are monetary in nature, there are also psychological, effort- and time-based switching costs. A switching cost can manifest itself in the form of significant time and effort necessary to change suppliers, the risk of disrupting normal operations of a business during a transition period, high cancellation fees, and a failure to obtain similar replacement of products or services.

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At a Glance...

We believe in what we do, and that it is worth doing well. Others may see this as a cost-adding factor.
We at PHMC GPE believe that our working model will bring added value for our Customers to strengthen their businesses.
PHMC GPE LLC is an innovative company constantly keeping its knowledge and skills up-to-date. We are providing solutions to our clients meeting ROI and maintaining profitability.
PHMC GPE LLC is constantly working on new innovations. This ensures our clients to get flexible and scalable solutions.

 

Holistic Overview #1



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Holistic Overview #1


Holistic Overview #1

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Marketing and Corporate Communication Agency, Print, ON and OFF Line...

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Positioned to Influence... Appointed to succeed !