As a marketer, you need to ensure that your business is where your customers are. So if your customers have gone mobile, then the mobile device is clearly the place to be.
“There is no ignoring the fact that mobile is where your customers are,” says Keith Jopling, SVP at KAE. “A study by eMarketer estimates there will be 34.6 million smartphone users in the UK by 2014; that represents 53.7% of the population – not really a figure you would want to overlook.”
Inbound marketing is the process and strategies of Holistic Marketing which focus on bringing relevant customers and prospects to your website and business. People today use the internet to find information on the products and services they need, and inbound marketing has become very successful because it targets consumers the way they shop.
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At the start of a project, it is important to know what to know what you expect to gather as much information as possible. This will often occur before you have landed the job, as it is necessary to have a meeting to help determine the cost and timeframe of the project. Once you have answered some or all of the research questions below, you will be provided with an accurate estimate in your proposal, as well as have a solid understanding of what you are looking for.Read more