The CRM & Marketing 101 WebLog

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Nothing matters more than your email’s subject line

Here's how to craft a subject line that gets your email opened and, even better, opens your customer's mind to engagement.

According to a Radicati analysis, the average person receives between 120 and 130 emails per day. Ponder that for a moment. Between the massive volume of work emails, personal emails and, you guessed it, marketing emails, our eyes are saturated with copy 24/7, whether we’re actively looking for it or not.

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Lifestyle Segmentation

Segmentation is an integral part of marketing strategy of any organization for any product. It is important to know the different segments that exist in the possible target customers to ensure that a product is positioned to the right segment of people. It actually means dividing a market into sub-segments and each segment have something in common.

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Trust & Confidence

Trust is the basic foundation of any relationship in both professional and personal capacity. Honesty is the key that results in trust and sustains a relationship. It is a two-way street where both people should have the necessary trust in each other.

Be reliable and then build trust so that both of you can depend on each other to complete the work at your mutual satisfaction. If a person wants to encourage a healthy relationship or build a winning team in the workplace then remember that it is only possible by encouraging trust and positivity in life.

Transparency, willingness to share and authenticity are the main components that can help you in your desire to build trust. Remember trust is an open and honest emotion that is constructive as well as collaborative because it leads to better efficiency and productivity in life.

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A Crisis Will Occur !

Some companies work on the assumption that a crisis will never happen. They're wrong. At some point, every company or high-profile individual will face a challenge to their reputation, which can be devastating if not handled properly.

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[HO1 - Holistic Overwiev #1] Cost of Lost Customers

Customer retention is very important for a company if it wants to grow and reach its apex. However, many of these companies also lose customers over time. In fact, at the start of a business, more customers are lost then gained because of low trust in the product and the brand. So what can be the cost of lost customers?

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WOMM - Word of Mouth Marketing

Word of Mouth, and the concept of marketing it, is certainly not a new idea. Yet, in this age of instant communication, mass media, and more media paths than ever before, the simple concept holds as much power as ever, if not more. In fact, as new forms of communication arise, marketers are discovering new ways of harnessing its power. WoM marketing is one of the oldest, and currently the strongest marketing tactic for any marketer. A newly launched product or service can become a hit or a flop due to word of mouth marketing. As the popularity and penetration of internet and social media rises, word of mouth marketing is becoming more and more important for all brands.

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Why Hosting in The Cloud?

What cloud Computing / Hosting really means

The next big trend sounds nebulous, but it's not so fuzzy when you view the value proposition from the perspective of IT professionals.
Cloud computing is all the rage. "It's become the phrase du jour," says Gartner senior analyst Ben Pring, echoing many of his peers. The problem is that (as with Web 2.0) everyone seems to have a different definition.