This time of year there is the annual glut of big, vague and safe lists of trends we love to read and share. We seem obsessed with lists.
But think of the problem with these lists… Each and every year lists appear to generalise, distort and delete, so by definition they remove what’s relevant to you. They create edges that don’t exist, and so they remove the real value. They can’t help but do that. Any list is written from ‘their’ start point, how likely is that directly applicable by you?
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At the start of a project, it is important to know what to know what you expect to gather as much information as possible. This will often occur before you have landed the job, as it is necessary to have a meeting to help determine the cost and timeframe of the project. Once you have answered some or all of the research questions below, you will be provided with an accurate estimate in your proposal, as well as have a solid understanding of what you are looking for.Read more